I'm Hugo Gabriel Diaz. I design and build digital products, from websites to dashboards and web applications, that help users move through tasks and take action without friction
With a background in design and development, I take complex workflows and make them easier to understand and use.
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What I do
Technical writing
Content Systems & Documentation
Documentation structures that organize complex rules, processes, and content so they are easy to maintain, update, and reuse.
View example →Explaining Systems to Non-Technical Teams
Clear explanations of technical or procedural systems written for people without technical background.
View example →Guided User Flows
Step-by-step flows that guide users through rule-based processes and help them complete tasks without confusion.
View example →Projects I worked on
Sorsari
Capstone project. A local musician needed a brand-focused website combining visual identity, layout design, and front-end development. Developed in WordPress and using some PHP for customization. Worked as project lead and developer.
View live site →
Shop Sample
Personal project. Full shop webpage developed in Wordpress and Woo Commerce. Plug in for booking and ready to use. Some CSS used to make some minor adjustments to make it appealing and according to new trends in web dev. Worked mainly as developer.
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Sabor de los Andes
(In progress) Website revamp focused on improving structure, clarity, and user experience. I used WordPress and worked on my own as a developer, photographer, copywriter, tester, and designer.
View site →
Readit
CRUD web application for writing and reading articles built with PHP, CodeIgniter, and MariaDB.
View app →I like writing
I also design
